Today’s real estate market is competitive and your home needs to stand out from day one of a sales campaign. Here at Boutique Property Agents, we use a tailored marketing strategy for every property we list. This ensures we target its potential buyers effectively.
We specialise in inner-city Sydney and the Hyde Park precinct, and we are the experts in our area. This gives us an edge over competitors when selling as we can talk with in-depth knowledge about what makes this area unique and appealing to investors and house hunters.
A careful real estate marketing strategy is now essential to achieve a successful sale at the highest possible price. We believe that there is a unique skill to selling a Sydney apartment for its optimal price. And much of this comes down to its marketing and presentation.
Here are just some of the ways you can expect us to help ensure property listing reaches your buyers.
A comprehensive online marketing presence
People spend so much time online now, which means an effective social media presence is essential. As well as our weekly blog, we are active on social media and have an impressive and engaged Facebook following.
Boutique Property Agents lists For Sale properties on our Facebook page so people can share them with their friends and get in touch with us directly. This can help create a buzz around your home and enables lots of informal contact between us and potential buyers. We also list our properties on all of the major property websites, including Domain, realestate.com.au, homely.com.au and Trading Post.
Professional photography and copywriting
Most people start their property search online. This means great photographs are not negotiable if you want potential buyers to come and view your property. We use professional property photographers, and complement our images with compelling and informative writing. This gives property hunters all the information they need about your unique property.
All our listings come with a professionally drawn floor plan, which allows buyers to see exactly what they are getting.
Property styling
It’s now common for properties to be styled or ‘staged’ for viewings and marketing shoots, and doing so is essential in the upper end of the property market.
This can involve a stylist walking through your home, room by room, and advising you on how to present it for your photo shoot and open days. Or it can mean completely furnishing an empty home or apartment to create a welcoming first impression.
Styling ensures your property looks its best and allows potential buyers to easily visualise themselves living there. This can help create that all-important emotional connection to a property.
The Boutique Property Agents team works with stylists who create neutral, elegant and appealing interiors for the homes we sell. When done well, styling can add thousands of dollars to your final sales price, so we consider it a smart investment.
Marketing to buyers directly
We send a weekly newsletter to our database to let them know about our latest listings. The agents on the team are also actively in touch with an extensive list of potential buyers, and will always let them know about new properties.
Talk to us
Here at Boutique Property Agents, effective real estate marketing is one of our strengths, and we are able to reach and engage our clients thanks to our strong online presence and a focus on the excellent presentation of our listed properties.
In the current market, a targeted marketing strategy is essential to ensure your home stands out. Every home is different and every marketing strategy needs to be carefully formulated to ensure it really ‘speaks’ to the right buyers.
We have sold many homes in inner city Sydney and have a clear understanding of what does and doesn’t work for our target markets. Please give us a call if you are thinking of selling your Sydney property.
